Internal linking is the practice of linking to other pages on your website from within your content. It is an important aspect of On-Page SEO as it can help improve the user experience, promote the discovery of new content, and distribute link equity throughout your website. Here are some best practices for internal linking:

1. Use descriptive anchor text: Use descriptive and relevant anchor text to indicate to users and search engines what the linked page is about. Avoid using generic phrases like “click here” or “read more.”
2. Link to relevant pages: Link to pages that are relevant to the content of the current page. This will help users discover new content that is related to their interests.
3. Prioritize user experience: Prioritize the user experience when deciding where to place internal links. Don’t force links into your content where they don’t fit naturally, and make sure that the links are useful and relevant to the user.
4. Use a reasonable number of internal links: Use a reasonable number of internal links on each page. Too many links can be overwhelming and may negatively impact the user experience.
5. Use hierarchy: Use a hierarchical structure for your internal links, with the most important pages linked from the navigation menu and the most relevant pages linked from within the content.
6. Update internal links: Regularly review and update your internal links to ensure that they remain relevant and useful.

By implementing internal linking best practices, you can help improve the user experience, promote the discovery of new content, and distribute link equity throughout your website. This can help improve your website’s visibility in search engine results and drive more traffic to your site.