SEO stands for Search Engine Optimization, and it refers to the process of optimizing a website to improve its visibility and ranking in search engine results pages (SERPs). The goal of SEO is to increase the quantity and quality of organic (non-paid) traffic to a website.

SEO involves various techniques, such as keyword research, on-page optimization, link building, and technical optimization, to help search engines better understand the content of a website and determine its relevance to users’ search queries.

SEO is essential because search engines are one of the primary ways that people discover new websites and content online. By optimizing a website for search engines, website owners can increase their chances of attracting relevant traffic and reaching a wider audience. In addition, SEO can help improve user experience, increase website credibility and authority, and ultimately drive conversions and revenue.